Everything we do at LRI is a full team effort, and qualitative work is no exception. For example, focus groups always include a senior moderator, a backroom logistics coordinator, and a senior strategist. We also regularly include our in-house videographer and/or designer on many assignments.
Much more than simple “re-screens”, our pre-chats are designed to find the absolute best qualitative participants possible. We not only make sure respondents meet the “letter” of the screening criteria, but also match the spirit of who we are looking for. All pre-chats are conducted by our qualitative operations team, the PMO.
Developing strong consumer-facing stimuli, like concepts, positioning statements, and positioning territories, is often critical for qualitative work. Our experienced team helps our clients develop the absolute best possible stimuli for testing.