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Global Media Company

WE WERE UP FOR AND PREPARED FOR

THE CHALLENGE

Fine Dining experience

A 3-stage global project that required 2 markets from the US and a number from other countries. The research needed to be delivered simultaneously, so working with the other entities supporting this project was vital to a successful execution.

THE PROCESS

As Covid was running rampant and with multiple markets involved; this project needed to be executed digitally. As the lead agency for the US portion of this project we not only identified and recommended the best markets in the US to research, but also identified and coordinated the partners best suited to support the project from both a capabilities and financial point of view.
Walking into the kickoff of this project we ensured our client that they were not only receiving the highest quality recruits in optimal markets, but managed the entire project budget, to ensure they would not incur cost overruns.
As we kicked off, our client decided to use the LRI respondent matrix as a guide for the rest of their partners, as it was clear and informative. With multiple stages including journaling, online activities and focus groups, there was a significant amount of respondent communication to manage, and we did it with ease. The overall success of this project came through the experience of our team and our ability to lead third parties.
A MEANIGFULL DIFFERENCE

Services Provided:

  • Compete Recruitment
  • Project Management (2 US Markets) and all global project leads
  • Coordinated, Scheduled and managed all digital interviews
  • Collected and managed all pre-work
  • Monitored panels and replaced respondents (when needed) over the length of the project
  • Coordinated the market strategy (selection and bidding)