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Case Study_4

Global Restaurant Operator

WE WERE UP FOR AND PREPARED FOR

THE CHALLENGE

Fine Dining experience

Restaurants are always in pursuit of the “next great item”, while recognizing that a negative reaction to new concoctions can often deliver a heavy blow to their core brand.
One of the world’s largest fast-food brands sought to test a new gravy concept prior to roll out, with a specific interest in consumer acceptance of their marketing, commercial form, presentation and, of course, flavor.

THE PROCESS

In order to maximize the efficacy of this project, LRI worked closely with the client team to identify the optimal respondent demographic. Once finalized, LRI designed and implemented a facility plan:  converting spaces into a comfortable living room-like environment, allowing our team to host open and candid loop-back sessions with respondents, while a second space was set up in our cafe (full service kitchen and dining area) equipped with mobile deep fryers and a gas range to allow our team to prepare food on site throughout the session.
The flexibility of our facility design was ideal for high-volume testing – having a kitchen with two adjacent large rooms allowed for a flow to be seamless – paired with our team who engaged respondents throughout the project.  The program delivered insight that allowed our client to determine the viability of a newly created item in a comprehensive, efficient and cost-effective way.
A MEANIGFULL DIFFERENCE

Services Provided:

  • Facility for food prep
  • Research space to conduct research workshops
  • Respondent profiling and recruitment
  • Onsite project management
  • Research HD recording
  • Comprehensive logistical support