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Global CPG Brand

WE WERE UP FOR AND PREPARED FOR

THE CHALLENGE

Fine Dining experience

A Global CPG company was looking for a research partner who truly listened to what they wanted to do. What they were not looking for was someone who told them how they have always done it.  Rolling out fresh innovations for product, marketing and package designs can be time consuming – therefore concept testing often needs to be completed as rapidly as possible to ensure a brand launches with the right product and messaging.
Carefully worded questions yielded consumer insights that gave a clear direction to those building the messaging for their product campaigns.
They were able to build statements that resonate with the consumer – statements that instill confidence and built a partnership between our client and those feeding their families.

THE PROCESS

The core method of this project was to use  face-to-face interactions with consumers, where they’re testing conceptual product designs. To make these design modifications quickly, projects are often completed start to finish in two weeks or less. As our partnership grew in number of projects, it became essential to work efficiently to meet project deadlines and ensure the respondent database did not become oversaturated.
To deliver fresh, high quality respondents, LRI developed a plan to track respondent participation and demographic expansion specifically for this partner. By digging deep into our database, we targeted ideal respondents for this category, and gathered referrals to constantly refresh the respondent pool.
Our familiarity with this type of research, and our relationship with the client enabled our project team to have a deep understanding of client expectations and become a true extension of their research team.
A MEANIGFULL DIFFERENCE

Services Provided:

  • Recruitment and research expertise
  • Customized recruitment process
  • Efficient project turnaround time
  • HDR recording and presentation
  • Facility design, setup and management
  • Developed a database of high-quality respondents
  • Moment-by-moment testing